4.4K members online now
4.4K members online now
Understand the information in your Optimize reports and in your Google Analytics reports.
Guide Me

Segmentation exp. conditions giving different conversion numbers from Optimize and GA > Experiments

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


- Been trying to figure out why my control beat my variant when most experiments have given a 10% uplift


Google Optimize - control winning by ~140 conversions


Google Experiments - Control winning by ~140 experiments


GA, Segmented to Control & Experimental Conditions - Control winning by 30 conversions


Here's what my segments look like


Other notes

- I only have a Control and one Experimental Variant in this experiment

- Google Optimize is firing through GTM, which is on all pages on the sites being tested

- Only the pages with the relevant forms are being targeted by Google Optimize


Any ideas why I'm getting different numbers here? Is Optimize giving funny numbers?