Report in GAnalytics is showing strange conversion rates for Goal Set[ Edited ]
September - last edited September
I set up an A/B test to see how many visitors click on a button.The control doesn't have the button, the event is triggered only in the variation where I added the button.
I created a goal in Ganalytics and added this "Click on new button" goal as a secondary objective in addition to the primary one.
The problem is that when I go to "View this report in Google Analytics" and I click on Goal Set 3 (where the event goal is), I get a conversion rate for the control.
The control doesn't have a button and no events to calculate the conversion rate...
I am a bit confused because when I select Goal Set the conversion rate appears for a page where it shouldn't (this is included for other pages where I have experiments running).
Any thoughts? Thank you very much in advance.