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Recommended way to pass experiment ID?

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hi all,

 

Has anyone found a way to pass experiment and variant ID to Analytics in order to view data outside of the experiment tab? I'm assuming this would have to be done through custom dimensions? I saw something that might be an experiment ID but couldn't find any documentation on it. 

 

Being able to segment based on experiment/variant ID would make analysis on click through rates or other secondary KPIs much easier than creating multiple goals in analytics, plus serve as another way to debug setup/implementation issues such as splitting, correct targeting, etc. Obviously this is more relevant for A/B and multivariate tests than redirect tests, since you can segment redirect test variations by URLs. 

 

Any insight would be greatly appreciated.

 

Thanks,

Mike

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Marked as Best Answer.
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Accepted by topic author Mike X
April 2017

Re: Recommended way to pass experiment ID?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Optimize utilizes content experiments. Optimize experiment ID is exactly the same ID as the content experiment ID. So you can use the same segments to analyze your data.

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Recommended way to pass experiment ID?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Recommended way to pass experiment ID?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

No need for custom dimensions. Just create segments based on experiment ID (or experiment name) + variant (already available in Analytics). Create one segment for each variant and compare any data in Analytics.

Read more under step 8 here: https://support.google.com/analytics/answer/4380401?hl=en

Recommended way to pass experiment ID?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Thanks Don. The article you linked to is for Content Experiments. Do you know how to find and segment by Experiment ID for Optimize experiments? 

Recommended way to pass experiment ID?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

Thanks Ronen, I'm using GTM for testing Optimize now but will be switching to the recommended (on page) implementation if we end up deciding to use Optimize as our testing platform. Also I haven't been able to get your link to load.

Marked as Best Answer.
Solution
Accepted by topic author Mike X
April 2017

Re: Recommended way to pass experiment ID?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Optimize utilizes content experiments. Optimize experiment ID is exactly the same ID as the content experiment ID. So you can use the same segments to analyze your data.

Recommended way to pass experiment ID?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

This should do the trick - link Smiley Wink
Experiment ID/Variant - if you ran multiple experiments, you'll be able to choose the experiment ID from the drop-down menu. The same goes for Variant.

Recommended way to pass experiment ID?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi Mike!

I just found out how to do it. 

When you create A/B or Split test in Google Optimize, it gives you unique Experiment ID, something like this "dd1DCzcmQMa1xBcwzDr8Gg"

Then when you are creating Segments in Google Analytics (a few hours after started experiment), you just need to choose 2 things:

 

1. Experiment ID with this unique ID (dd1DCzcmQMa1xBcwzDr8Gg)
2. Variant that will have different numbers like "0", "1" and others depending on the number of variations in your experiment. In my example "0" was Original version of the page and "1" was testing version. 

I hope it will help.