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Understand the information in your Optimize reports and in your Google Analytics reports.
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Google Optimize - Sessions Count vs GA samples sessions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I've been wondering - GA is often sampling the results in its reports - we often get reports based on 10 to 60% of the actual traffic. I imagine this is not the case of Google Optimize reports, otherwise it would defeat the purpose of A/B testing, but could someone verify me for sure the fact that these sessions are not being sampled and the experiment is always served to everyone eligible for it/

 

best,

Ivo