Google Analytics reports
In addition to the reports included in Optimize, you can also see Optimize reports in Analytics. Sign in to Analytics, select the Reporting tab and select Behavior > Experiments in the report navigation. Access to reports is controlled by Google Analytics permissions.
Analytics and Optimize can show different data in their respective reports, here are some causes for these differences:
- Modeled (Optimize) vs. actual (Analytics) conversion rates
- Differences in processing time between the two products (Analytics is faster than Optimize)
- Recent data (just before ending an experiment) will not be pushed into Optimize but will show in Analytics.
Learn more about reporting differences between Optimize and Analytics.
Analytics view filters
The data used in Optimize experiment reporting is subject to any filters applied to the linked Analytics view. For example, if you are using a Analytics view that excludes internal IP addresses, internal users will be excluded from your Optimize experiment data.