Defining a leader/winner
Hi all. Busy running my first A/B test using Google Optimize. After 3 weeks, the notice said "No clear leader found. It's unlikely that this experiment will find a leader, so it's now safe to end. Try another experiment."
The "Probability to beat baseline" is sitting at 95%, so my question is, what am I aiming for to consider an A/B successful? And/or for there to be a clearly defined winner?
Defining a leader/winner[ Edited ]
2w - last edited 2w
If Google Optimize is not showing you a clear leader, usually the experiment was inconclusive because of the Objectives and data gathered.
Also, you can find more details about when to stop an experiment here.
later edit: this also helps: https://support.google.com/360suite/optimize/answer/7405044?hl=en&ref_topic=7404525#probability-to-b...