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Defining a leader/winner

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# 1
Visitor ✭ ✭ ✭

Hi all. Busy running my first A/B test using Google Optimize. After 3 weeks, the notice said "No clear leader found. It's unlikely that this experiment will find a leader, so it's now safe to end. Try another experiment."

The "Probability to beat baseline" is sitting at 95%, so my question is, what am I aiming for to consider an A/B successful? And/or for there to be a clearly defined winner?

Thanks!

Defining a leader/winner

[ Edited ]
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# 2
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If Google Optimize is not showing you a clear leader, usually the experiment was inconclusive because of the Objectives and data gathered.

 

Also, you can find more details about when to stop an experiment here.

 

later edit: this also helps: https://support.google.com/360suite/optimize/answer/7405044?hl=en&ref_topic=7404525#probability-to-b...