Hello All, My question is suppose I have ran a test with Google optimize and found a real winning variant. Now at the end of the test can i implement the winning variant changes(suppose if i did a simple button color change experiment) in the website from optimizely interface directly or i have to made the change in the website from backend? My other question is after the test is over does google optimize give us the ability to direct all the traffic to the winning variant directly from the optimize itself? thanks
help urgent[ Edited ]
January 2017 - last edited January 2017
After a leader has been identified, the best practice is to hand the variant off to your web team to code and deploy to your production website. Since Optimize isn’t a CMS or hosting platform, it isn’t designed to serve variants indefinitely.
Some users use the variant weighting feature (https://support.google.com/360suite/optimize/answer/7020709) to direct 99 percent of their traffic to the leader and one percent to the other variant while they are making the changes to push the leader into production.
Hope that helps,
Thanks for the help.Now my question is I am not a big website or big name I have applied for the invitation for approx 5 months ago to get access the free product but cannot get an invitation till date.If google give more chance to test the product like us it will help small businesses like us.