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Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.
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Redirect Test resulting in self-referrals

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


We've noticed a huge upswing in Self Referrals after implementing a re-direct experiment on Google Optimize.


To implement GO we followed the exact instructions here.


Following the article it requires an additional GA tag implemented directly on the page. Our Universal Analytics tag is controlled via GTM container.


We've noticed that after we browse around the site when an experiment is on, Google optimize adds the following string to our URLs:




I've since added ourdomain.com to the referral exclusion list (it wasn't there before). Will this be enough to solve the problem or are there other steps needed?


A setting in Google Optimize? A setting in GTM? A better way of implementing without adding the GA tag directly on the page?


Thanks for your help