Optimize
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Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.
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Prerequisites

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Community Manager
# 1
Community Manager

In order to use Optimize you'll need the following:

After you've ticked the boxes above, you need to create your Optimize account and container, which I'll go into in the next topic. 

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Prerequisites

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Is Universal required? We're utilizing GA Classic for most of our sites.  Eventually we'll be moving to Universal, but not just yet.

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Accepted by topic author Jason O
January 2017

Prerequisites

Community Manager
# 3
Community Manager

Yes. Optimize supports Universal Analytics (analytics.js) to take advantage of the advanced tracking and collection opportunities. Classic Google Analytics (ga.js) isn't supported.

 

https://support.google.com/360suite/optimize/answer/6315871

Prerequisites

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

thank you Jason. I appreciate you confirming that.