Prerequisites[ Edited ]
October 2016 - last edited October 2016
In order to use Optimize you'll need the following:
- A Google Analytics account.
- Google Analytics web tracking (Universal Analytics) installed on your website.
- The Chrome web browser.
- The Optimize Chrome extension, which you'll need in order to create experiments with the Optimize visual editor. If you won't be creating experiments (e.g. if you only need to view experiment results), you don't need the extension.
After you've ticked the boxes above, you need to create your Optimize account and container, which I'll go into in the next topic.
Yes. Optimize supports Universal Analytics (analytics.js) to take advantage of the advanced tracking and collection opportunities. Classic Google Analytics (ga.js) isn't supported.