Google Optimize installation with older version of Google Analyitcs (ga.js)?[ Edited ]
May - last edited May
We have a client still using the older version of Google Analytics (ga.js). It would be a significant investment for them to upgrade to analytics.js at this moment, but we still want to set them up with Google Optimize. Is there anyway that Google Optimize is compatible with the older version of Google Analytics?
Just thinking out loud here, but is it possible to get this going if we do it through the Google Tag Manager implementation method?
Any knowledge on this topic would be much appreciated!
Google Optimize installation with older version of Google Analyitcs (ga.js)?
unfortunately, Optimize will only work reliably with Universal Analytics.
Using GTM to fire Optimize linked to GA might be a workaround but quite frankly, this is 2017 and your client should seriously consider upgrading. If they can use GTM, surely they can migrate to Universal?
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