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Google Optimize and SEO impact

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

I was wondering if anyone knows how running a test on a public indexed page with Google Optimize affects SEO.

 

Assume I do a split test for one and the same url, but where I show different content on that page to different types of visitor.

1. Which content gets indexed?

2. Any known negative impact on SEO?

 

I just remember hearing something about search engines not being fond of pages where content changes.

 

Thanks!

Google Optimize and SEO impact

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

If you're doing a redirect test, you should set noindex on the page that your test redirects to. If you're just changing elements on your page, there won't be a negative impact on SEO, and your original content will get indexed.

Google Optimize and SEO impact

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks for your reply, Robert!

 

Is your answer based on your own experiences, or on official documentation from Google in this matter?

Google Optimize and SEO impact

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Anytime! It's based on my experience, and I believe this was reported in another thread on this forum. 

Google Optimize and SEO impact

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Robert and thank you for your feedback! This means for a A/B variant test, Google do not index element changes of my B variant page? 

Google Optimize and SEO impact

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Google may index elements from the B version, but that won't negatively impact the SEO - unless the B version is completely off topic, or using 'cloaking' mechanism to hide it's underlying content.