Optimize
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Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.
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Goals Difference between Optimize and Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Google Advertiser Community,

 

I have an Optimize experiment running that is tied to a goal (destination page). In my GA, I see a much higher number than my Optimize reporting. This is understandable because there are multiple sources that lead to this goal (social, direct, referral etc). However, I don't understand how Optimize determines its attribution (sources) towards the goal.

 

Does Google Optimize only experiment organic google traffic sources? Or does Optimize also run tests on direct traffic and referral traffic to the page that is being experimented?

 

Thank you for your clarification

Goals Difference between Optimize and Analytics

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Optimize's results trickle through GA. You're going to see differences because of the time it takes for data from GA to reach Optimize (up to 12 hours). Google has recommended just relying off the data in Optimize especially since the experiments section of GA will be deprecated in the future.