Facebook pixel tracking lost with optimize[ Edited ]
April 2017 - last edited April 2017
While using optimize to make a simple A/B test, facebook pixel lost tracking for add to cart and purchases.
Not sure for the exact reason, might be due to optimize change referrer, and facebook system assumes that the visitor comes from another source.
Any help would be appreciated.
Facebook pixel tracking lost with optimize
If something's gone wrong while running this test, I would pause it, set targeting to filter out anyone coming in with Facebook parameters then re-run. It'd be great to hear what Google would recommend in this situation.