AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.5K members online now
1.5K members online now
Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
Guide Me

a/b testing -Google Analytics experiment or AdWords experiment??

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to run an experiment to see which landing page (for the same ad) results in a better conversion rate. 


Is it best to run an experiment through AdWords Campaign Drafts & Experiment or through Analytics Content Experiment? What are the pros/cons on each platform?