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Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
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a/b testing -Google Analytics experiment or AdWords experiment??

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I want to run an experiment to see which landing page (for the same ad) results in a better conversion rate. 

 

Is it best to run an experiment through AdWords Campaign Drafts & Experiment or through Analytics Content Experiment? What are the pros/cons on each platform?