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Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
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Community Manager
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Community Manager

Decide what to test

Before you can create your first experiment, you need something to test on. Rather than randomly testing items on your homepage or adapting your checkout flow, start small. Test the text on an important call-to-action (CTA), change the color of a button you want users to click, or try removing extraneous fields from a form.


Get more idea starters from the Example experiments board.


Create a hypothesis
Next, you need a hypothesis. A hypothesis is an educated guess that you'll validate or invalidate with experimentation. Think of it as the effect that you think a change will have. For example:


"If I change the color of the 'buy now' button, revenue will increase by x."


Read more about how to create A/B, redirect and multivariate tests in the Optimize help center.

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