Optimize supports three types of experiments:
- A/B test – A randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain at least one element that is modified from the original.
- Redirect test – Allows you to test separate web pages against each other.
- Multivariate tests (MVT) – Tests variants of multiple elements of a web page simultaneously to see which combination creates the best outcome.
Read more about each type in the Optimize help center.
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