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Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
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Experiment types

Community Manager
# 1
Community Manager

Optimize supports three types of experiments: 


  1. A/B test – A randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain at least one element that is modified from the original. 
  2. Redirect test – Allows you to test separate web pages against each other.
  3. Multivariate tests (MVT) – Tests variants of multiple elements of a web page simultaneously to see which combination creates the best outcome.

Read more about each type in the Optimize help center



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