What you decide to test depends upon your business goals and priorities. The following example experiments can help get the creative juices flowing and jump-start your testing program.
Pages to optimize
Before performing tests on your most popular web pages (like your home page) consider starting small first, which will allow you to experiment with lower-risk pages. Keep in mind that you’ll need to test pages with enough traffic to get results quickly.
Start by experimenting with the color of a button, the copy in a call to action, or the order of a navigation bar. After completing a few experiments, graduate to testing headlines, images and landing pages when you’re ready.
Following are some web pages that are good candidates for optimization and experimentation:
- Category/family page
- Product page
- Cart page
- Thank you page
- Contact form
- Search results pages
- Landing page
- Home page
Read more about elements to optimize in the Optimize help center.