Effects of Google Optimize on AdWords Quality Score
I'm planning on kicking of a Redirect test next week on the landing pages I use for one of my desktop AdWords campaigns and I have a question about Optimize's effect (if any) on AdWords quality score.
I know that QS is a metric made up of many different indicators, and that one of those indicators is how well the landing page for a specific ad matches the search intent of that ad.
I also know that a higher QS means I spend less money in realtime bidding, which is important to me.
Does anyone know if the QS metric takes variants into account at all, or if the QS is strictly calculated off the canonical version of the LP, or does the metric take the variants into account as well?
Any help is appreciated. Thanks!