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Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
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Create an A/B test

Community Manager
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Community Manager

Create an A/B test

To create an A/B test follow these steps: 

  1. Go to your Optimize Account (Main menu > Accounts).
  2. Click on your Container name to get to the Experiments page.
  3. Click the + button.
  4. Click the A/B test button. Create A/B experiment button
  5. Enter an Experiment name.
  6. Enter an Editor Page URL. This is the web page you will use to create variants.
  7. Pick a Google Analytics view to use with this experiment.
  8. Click CREATE.

Read more about how to create A/B, redirect and multivariate tests in the Optimize help center.

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