AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.1K members online now
3.1K members online now
Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
Guide Me

Create an A/B test

Community Manager
# 1
Community Manager

Create an A/B test

To create an A/B test follow these steps: 

  1. Go to your Optimize Account (Main menu > Accounts).
  2. Click on your Container name to get to the Experiments page.
  3. Click the + button.
  4. Click the A/B test button. Create A/B experiment button
  5. Enter an Experiment name.
  6. Enter an Editor Page URL. This is the web page you will use to create variants.
  7. Pick a Google Analytics view to use with this experiment.
  8. Click CREATE.

Read more about how to create A/B, redirect and multivariate tests in the Optimize help center.

1 Expert replyverified_user