AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.5K members online now
4.5K members online now
Learn how to create your first experiment and get tips on creating A/B, redirect, and multivariate tests.
Guide Me

Call2Action Analysis

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Understanding google Optimize I'd like to know what has to be done to make the simple test between two different versions of Call2Actions (C2A)?


As primary objective there can only be defined:

1) Session duration

2) Pageviews


The changes to the Call2Action have been made with optimize (Color red versus Color blue C2A).

Secondary objective are bounces.


Measuring the behavior on one URL I wonder how the tracking of the C2A ist implemented correctly.


The objectives 1) and 2) are in relation to the experiment, but the primary objective is to evaluate the behavior on the C2A...


Any helpful information is very welcome!