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A/B Testing

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# 1
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I want to set up A/B testing experiment. I have 2 questions:

1. What all should i consider while creating the variation page, for example in terms of SEO - canonical tags, sitemaps etc, Advertisements on my page, etc. What would be the requirements and what should i be careful of?


2. I want to test that how many users are actually clicking on the various links on my original page v/s variation page. How do I set this up? Do I have to create an event? but i do not have a single button i basically want to check that how many users click how many link on the original v/s variation page


Kindly guide