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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Would User ID implementation help us track salesforce leads as Analytics conversions into Adwords?

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# 1
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We're currently running adwords campaigns, and tracking our leads in salesforce. We've had difficulty getting Analytics conversion numbers to be within a reasonable range of our "actual" numbers in salesforce.

 

To do conversion tracking in ADWORDS, we're using the offline conversion reporting. So we capture the gclid in salesforce, which adwords associates with a given keyword/ad/etc and allocates properly.

 

However, because we can't import conversions FROM adwords to analytics, I was thinking that we might be able to use the user/client id functionality. If we were to capture that parameter in salesforce, then upload that data to analytics (measurement protocol etc) and set those conversions in analytics, would adwords also be able to take that data to match the session with the associated conversion to the original keyword?

 

Basically, we'd like salesforce data to match adwords data to match analytics data, and allow us to optimize at ky/targeting/various other levels, but we need the counts to match. Getting sf counts into analytics doesn't totally help if we can't see that a particular campaign or ad caused the conversion.

 

Thanks, in advance.

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Would User ID implementation help us track salesforce leads as Analytics conversions into Adwords?

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# 2
Top Contributor

Hi Joe,

 

I actually can't give you a proper answer but you might find some approaches to exchange data between Google Analytics and Salesforce in the recent posts [1-3]. Hope that helps.

 

Christoph

 

[1] http://www.ryanpraski.com/integrate-google-adwords-google-analytics-with-salesforce-guide/

[2] http://www.lunametrics.com/blog/2016/02/01/integrating-google-analytics-and-salesforce/

[3] https://blog.kissmetrics.com/google-analytics-and-salesforce/