Analytics
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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Verified Goal conversion # does not match Audience Builder "users over last 7 days"

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# 1
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I created a new Goal to use in an Audience I'm going to apply to an Adwords campaign. The Goal itself shows a predicted conversion rate of about 3% in the last 7 days but the Audience I created based on the Goal using "Goal Completions OR Goal Starts OR Goal Value > 0" shows "Users over last 7 days" to be 0. Why is that?

Verified Goal conversion # does not match Audience Builder "users over last 7 days"

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# 2
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To add to this, the Goal is based on an Even Action. I made sure the reports show that the Action is being recorded properly this month and they are.