Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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TrueView in Conversion Path

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,


I am working on a client's Analytics account to improve the AdWords campaign we are running for him.


I noticed a themed adgroup has a remarkable conversion rate, however the landing page used is a generic one (one of the page that is advertising several products).


Before changing the landing page to the specific one I woul like to understand what is the path to conversion undertaken by the majority of the users.


How can I see the path to conversion undertaken by users for a specific adgroup?


Thank you all,



Marked as Best Answer.
Accepted by topic author Simone P
October 2016

Re: TrueView in Conversion Path

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

You can create a segment with conditions that will include only traffic for specific AdGroup and session with goal completions or transactions.

And then analyse Behavior > Behavior Flow report.