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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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TrueView in Conversion Path

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# 1
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Hi all,

 

I am working on a client's Analytics account to improve the AdWords campaign we are running for him.

 

I noticed a themed adgroup has a remarkable conversion rate, however the landing page used is a generic one (one of the page that is advertising several products).

 

Before changing the landing page to the specific one I woul like to understand what is the path to conversion undertaken by the majority of the users.

 

How can I see the path to conversion undertaken by users for a specific adgroup?

 

Thank you all,

 

Simone

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Accepted by topic author Simone P
October 2016

Re: TrueView in Conversion Path

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# 2
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You can create a segment with conditions that will include only traffic for specific AdGroup and session with goal completions or transactions.

And then analyse Behavior > Behavior Flow report.

 

adgroup-segment.png

 

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Marked as Best Answer.
Solution
Accepted by topic author Simone P
October 2016

Re: TrueView in Conversion Path

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

You can create a segment with conditions that will include only traffic for specific AdGroup and session with goal completions or transactions.

And then analyse Behavior > Behavior Flow report.

 

adgroup-segment.png