TrueView in Conversion Path
I am working on a client's Analytics account to improve the AdWords campaign we are running for him.
I noticed a themed adgroup has a remarkable conversion rate, however the landing page used is a generic one (one of the page that is advertising several products).
Before changing the landing page to the specific one I woul like to understand what is the path to conversion undertaken by the majority of the users.
How can I see the path to conversion undertaken by users for a specific adgroup?
Thank you all,