Trouble Tracking UTM Codes[ Edited ]
May - last edited May
I am using Google Analytics, however my co-workers created the UTM codes/bitlys to track. They don't know my account information though. Are the UTMs they created pointless? Or is there a way I can add them to my account to start tracking?
Trouble Tracking UTM Codes
Any link which points to your website can be modified with UTM campaign tracking parameters. Your colleague does not need access to your GA account to create these links. However, it may be useful to synchronise with them to ensure consistency in how they label campaign, source etc. For example, they may label a link in an email as 'Newsletter' which has previously been called 'Email'. A good tip is to have a shared spreadsheet which allows colleagues to enter the target URL and campaign names, and which then automatically produces a link with campaign parameters.
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