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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Tracking search terms on partners sites

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello to all,

 

I currently use Adwords to generate traffic which lends on my site. Then internet users are sent to partner sites. The main objective is that users convert. I utilise Analytics as well as a performance marketing tool. Of course, thanks to that tool, I know what keywords which have converted, regardless it's a broad, exact or phrase match type.

 

As broad or phrase keywords are quite different to what's really typed by internet users, how can I know the "real" keywords or search terms which have genuily converted on my partner sites and not the phrase or broad keywords found in my Adwords account?

 

I hope that's clear enough.

Tracking search terms on partners sites

Badged Google Partner
# 2
Badged Google Partner

What do you mean by partner sites? Search partner networks / managed placements within AdWords, or...?

Tom

Tracking search terms on partners sites

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hey Tom,

 

I mean partners outside Google ecosystem.

 

 

Let's say I buy the keyword "compare online casino" in phrase, the user will land on this site et clic on Bet365Casino. How would I know the exact search term (and not "compare online casino" ) which have been typed and which led to a deposit on Bet365Casino?

 

Do my partner as well as I need to have the same tracking tool on both sides?

Tracking search terms on partners sites

[ Edited ]
Badged Google Partner
# 4
Badged Google Partner

"Outside the Google ecosystem"... We can't help you with that here captain.

 

 

Tom

Tracking search terms on partners sites

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I believe there's must be a solution. If you send trafic to a site which don't own, there's no way of knowing the exact terms which converted?