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Tracking best practises, Value Track Parameters or UTM for Facebook Ad Campaigns

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# 1
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Hello All,


I have been searching for an answer but to no avail.

The situation:

I would like to know the best practises for tracking campaigns in Google Analytics run on different platforms (e.g. Adwords, a DSP and Facebook).

The issue:

We have currently been using UTM parameters but I believe there would be a benefit to use Value Track parameters (too), especially now that AdWords and Analytics are linked. However, I am not sure if, and how, Value Track can be implemented with other platforms, so that GA tracks everything properly. 

So I would like to know what the best practise would be for using one of the two, or both, to get the data accurately into GA.
The goal is to have a flexible setup, to get as much data as possible from each source.


Any advice is much appreciated!

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Jeffrey L
September 2016

Re: Tracking best practises, Value Track Parameters or UTM for Facebook Ad Campaigns

Top Contributor
# 2
Top Contributor
Hi Jeffrey,

You can choose to use any parameters you'd like outside of AdWords, that is up to you - you just want to ensure you're consistent in your tagging. If you've just linked AdWords and Analytics and have no particular reason to continue using UTM parameters for AdWords, I would suggest you implement auto-tagging for your AdWords traffic - you'll capture much more information.

ValueTrack parameters are a way to add some additional AdWords information to your URL via parameters, using them on other platforms will not work the same as in AdWords.

Hope this helps!


Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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