Tracking best practises, Value Track Parameters or UTM for Facebook Ad Campaigns
I have been searching for an answer but to no avail.
I would like to know the best practises for tracking campaigns in Google Analytics run on different platforms (e.g. Adwords, a DSP and Facebook).
We have currently been using UTM parameters but I believe there would be a benefit to use Value Track parameters (too), especially now that AdWords and Analytics are linked. However, I am not sure if, and how, Value Track can be implemented with other platforms, so that GA tracks everything properly.
So I would like to know what the best practise would be for using one of the two, or both, to get the data accurately into GA.
The goal is to have a flexible setup, to get as much data as possible from each source.
Any advice is much appreciated!
Re: Tracking best practises, Value Track Parameters or UTM for Facebook Ad Campaigns
You can choose to use any parameters you'd like outside of AdWords, that is up to you - you just want to ensure you're consistent in your tagging. If you've just linked AdWords and Analytics and have no particular reason to continue using UTM parameters for AdWords, I would suggest you implement auto-tagging for your AdWords traffic - you'll capture much more information. https://support.google.com/adwords/answer/1752125?hl=en
ValueTrack parameters are a way to add some additional AdWords information to your URL via parameters, using them on other platforms will not work the same as in AdWords. https://support.google.com/adwords/answer/6305348?hl=en
Hope this helps!
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’