Single page website - High Bounce Rate
One of my clients has a single page website. I drive lots of traffic (clicks) from an adwords campaign but most of the bounce rates seem to be %100, or %99.
Do you have any idea what could be the reason for this?
I'd dearly appreciate if anyone could help,
Thanks in advance!
Single page website - High Bounce Rate[ Edited ]
March - last edited March
A bounce is a session with a single engagement hit. If you're sending only pageview hits to Google Analytics and you have a single page website, it's normal to have 100% bounce rate.
Here you can read more about the definition of bounce rate and how it works: https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Bounce-and-Sessions/td-p/599111
Here you can read how to track fragments as pageview in Google Analytics: https://www.simoahava.com/gtm-tips/track-url-fragments-as-pageviews/
Here you can read more about single page tracking: https://developers.google.com/analytics/devguides/collection/analyticsjs/single-page-applications
Hope this helps.