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Should I Consider Assisted Conversions?

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# 1
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Hello Every1,

 

I observed in Assisted conversions many of my paid campaigns are noted, so should I consider assisted conversions as my paid campaigns conversions??

Thanks in advance.

Re: Should I Consider Assisted Conversions?

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# 2
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https://support.google.com/analytics/answer/1191204?hl=en

This is the number (and monetary value) of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

Re: Should I Consider Assisted Conversions?

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# 3
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Hi,
Thanks for the reply.

We want to calculate the revenue that generated from the paid campaigns,
but in analytics payments through paid channel are showing less, but in
adwords payments are showing more. Whereas when we consider assisted
conversions,there are payments from paid channel as well( Nearly half of
the payments).

When I match the adwords and assisted conversions payments of products they
are matching, so should I consider those payments in assisted conversions
as well, when we are calculating the revenue generated from paid campaigns.

Thanks in advance.