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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Results: Smart List vs Custom Remarketing

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# 1
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Looking at my first potential Remarketing campaign for a client.

How does 'Smart List' compare to a simple first campaign like targeting people who added something to the basket and never checked out.

Hoe have Smart Lists done for you in the past, performance wise?