Q: Linking Adwords Options?
Our company wants to Link our Adwords account via Analytics. The parent company is proposing to integrate via MCC. We both run independent websites. We're looking for a deeper and seamless integration between all available Google Plateforms and our website data.
I think this would be via Analytics however I'm not sure. Please help me.
QUESTIONS / RECOMMENDATIONS
1. Which option is better in this case?
2. Do you have any recommendation(s)?