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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Pardot landing pages should be reporting as CPC in Google Analytics but some are coming direct. Why?

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We are using Pardot landing pages and most are reporting in Google Analytics as Google CPC like they should, but we are getting some coming through as direct which is incorrect. Has anyone else had this issue and figured out a fix for it?