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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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(Not Set) Reporting in Adwords Acquisition Report with 0 clicks, but tons of conversions

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# 1
Visitor ✭ ✭ ✭

I have Adwords connected to my Analytics account, and the data seems to be accurate - all click data for campaigns match up. However, when I look at conversions for these ad campaigns, there is a campaign (Not Set) that has 0 clicks and 122 conversions. Does anyone know what this means?

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Re: (Not Set) Reporting in Adwords Acquisition Report with 0 clicks, but tons of conversions

Top Contributor
# 2
Top Contributor
Most likely these are the conversions for visits that did not come to your site from AdWords ads...
Mike Sullivan, Google Analytics Top Contributor
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Re: (Not Set) Reporting in Adwords Acquisition Report with 0 clicks, but tons of conversions

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# 3
Explorer ✭ ✭ ☆
Are the (not set) qute a high proportion of your total clicks or minor - you will usually get a minot nukbr of (not set) if it is considerable then needs investigating
https://support.google.com/analytics/answer/2820717?hl=en