Keyword (not set) on Ad Words Report in Google Analytics
When I drill down into Ad Words campaigns, I can see 85% of traffic generated through paid search is under (not set) as a keyword. I checked and the GA and AWs accounts are linked. I'd appreciate if someone could advice on this.
Re: Keyword (not set) on Ad Words Report in Google Analytics
A couple of reasons this might happen.
1) AdWords auto tagging is not enabled.
2) Your site is using SSL and stripping the gclid when it redirects from http to https.
The problem is most likely the second one in my experience. You'll have to speak to your developer about making sure the URL parameters are not dropped on SSL.
Hope that helps.