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Keyword (not set) on Ad Words Report in Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There

 

When I drill down into Ad Words campaigns, I can see 85% of traffic generated through paid search is under (not set) as a keyword. I checked and the GA and AWs accounts are linked. I'd appreciate if someone could advice on this. 

 

Thanks

Nihal

1 Expert replyverified_user

Re: Keyword (not set) on Ad Words Report in Google Analytics

Top Contributor
# 2
Top Contributor
Hi Nihal
A couple of reasons this might happen.

1) AdWords auto tagging is not enabled.
2) Your site is using SSL and stripping the gclid when it redirects from http to https.

The problem is most likely the second one in my experience. You'll have to speak to your developer about making sure the URL parameters are not dropped on SSL.

Hope that helps.

Dave

Re: Keyword (not set) on Ad Words Report in Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi David

Thank you! This is helpful.

Nihal

Re: Keyword (not set) on Ad Words Report in Google Analytics

Top Contributor
# 4
Top Contributor
You're welcome.
Let us know how you get on.

Dave