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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Issues with adwords and UTM tracking for monitoring conversions

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

1. User clicks on an ad (Auto-tagged).

2. User lands on my homepage.

3. User clicks on a CTA button on homepage. The URL behind CTA button carries UTM parameters.

4. User lands on page 2. Signs up on this page.

 

How can I attribute these signups to the ad the user clicked in the first place?

Note that the user can signup from any page.

Issues with adwords and UTM tracking for monitoring conversions

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

https://support.google.com/analytics/answer/1662518?hl=en

 

In the First Interaction attribution model, the first touchpoint—in this case, the Paid Search channel—would receive 100% of the credit for the sale.

 

https://support.google.com/analytics/answer/6148697

Issues with adwords and UTM tracking for monitoring conversions

Follower ✭ ☆ ☆
# 3
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Hey, thanks for quick reply!

As far as I know, Attribution modeling is great for channel comparison.

I am trying to find out what number of sign ups happening on page 2 are originally coming from adwords ads given aforementioned conditions.

 

I have setup sign up events as goals in Google Analytics with zero monetary value.

Re: Issues with adwords and UTM tracking for monitoring conversions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

A very simple way to keep the attribution is to NOT tag the CTA button with UTM parameters. UTM parameters reset the session and should only be used for external referrals. Use events to track CTA clicks. If you are using Google Tag Manager, it's easy to fire such events without changing website code.