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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Importing Google Call Forwarding Conversions into Google Analytics

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Probably an idiot question...but I have a client and they use their "Leads Metrics Dashboard" quite frequently....but since Calls from Ads Forwarding Numbers are equally import to see and associate with marketing efforts...and it helps to have this in one place for Mgmt....I was wondering...what's to prevent me from just importing this information as an external data source into Google Analytics from time to time? Let's say I treat it the same as Bing Campaign data?


Thanks in advance, T 8)