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How to use third party tracking app install?

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# 1
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I want to track mobile app conversions with third-party app analytics platform, they generate a url like(

I advertised google search text ad, use this ad to direct to google play store, I thought about to put this link to the tracking template, and I can track app install information,  but I have not get any results on my app analytics platform.

I don't know what should I do for tracking mobile app conversion by using third party tracking?

Any suggestions?