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How to set up a newsletter subscribers goal in Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to set up a goal that's evaluating the number of newsletter subscribers of our website. For the goal type, however, I don't know what to input in as my destination url. Our newsletter subscription page generates a different url for each user when the subscription is useful and our domain name isn't included in the subscription page either. Example: http://chinafilminsider.us11.list-manage.com/subscribe?u=c44a010d6d7ebfc63a6d1f07c&id=9a066b9dc2

 

How should I set up a goal then in Google Analytics?

 

1 Expert replyverified_user

Re: How to set up a newsletter subscribers goal in Google Analytics

Top Contributor
# 2
Top Contributor
Hi Pang-Chieh,

The first part of your question is easier: Just use a regular expression in your goal setting with

/subscribe\?u=

In this way, user IDs may differ arbitrarily.

For the second part, you would have to be able to insert your Google Analytics code into your list-manage.com page and to apply cross-domain tracking (easiest with Google Tag Manager) so that data from both your domain and the newsletter domain may be analysed together in one data set.

Christoph

Re: How to set up a newsletter subscribers goal in Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi, Christoph,

I tried using that as a regular expression and when I verified that goal,
Google Analytics said that goal had 0% conversion rate even though there
have been subscribers these days.

Just to provide you with more information, our subscription page's url is:
http://chinafilminsider.us11.list-manage.com/subscribe?u=c44a010d6d7ebfc63a6d1f07c&id=9a066b9dc2&utm...

The page that pops up when your subscription is successful is:
http://chinafilminsider.us11.list-manage1.com/subscribe/confirm?u=c44a010d6d7ebfc63a6d1f07c&id=9a066...

I'm also attaching an image for your reference. Many thanks!

Best,

Pang-Chieh Ho
Marketing Manager | China Film Insider
pangchieh@chinafilminsider.com


[image: https://twitter.com/china_film]


Re: How to set up a newsletter subscribers goal in Google Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Pang-Chieh,

In such case i use event tracking and create event for the click of button, so in your case you can create a click event tracking for the button "subscribe to list" and you will be able to track clicks on that particular button in goals.

I guess this would be helpful for you.