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How to decipher utm_source=googlepla

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# 1
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I the GA logs I see traffic coming from googlepla (utm_source=googlepla) and I assume its from Google PLA ads but I can find out what keywords triggered these ads. I tried to search for googlepla but Google Play keeps showing up in regular Google search. How do i know what keywords trigger my PLA ads?


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Re: How to decipher utm_source=googlepla

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# 2
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Hi Legato :-)
I have very limited knowledge of PLAs. I dont think they use keywords (just as display ads do not have keyword data either even though keywords can be used when setting up a display campaign), .. from the help docs:

"Product Listing Ads use your existing Merchant Center product data -- not keywords -- to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.

You manage your Product Listing Ads in AdWords using Shopping campaigns, a simple and flexible way to organize and promote your Google Merchant Center product inventory within AdWords."


Bronwyn Vourtis, Google Analytics Top Contributor
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Re: How to decipher utm_source=googlepla

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# 3
Top Contributor
Check this thread

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