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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Historical Adwords data still being pulled in even before date of linking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, hope someone can help out there.

 

I have linked a number of clients' Adwords accounts to their Analytics properties, but I am still seeing all Adwords data in Analytics from before the day I linked the two? 

 

Google officially says (bolded text mine) "AdWords data begins to appear in your Analytics reports from the date of linking forward. Data from before the date of linking will not appear in your Analytics reports. It may take up to 24 hours for data to appear in your reports."

 

It seems the data is still appearing despite what Google says? Can anyone explain why? Thanks Smiley Happy

Re: Historical Adwords data still being pulled in even before date of linking

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
huh i have not seen that saying 'only forward' - i have many adw accounts linked to GAs and regularly see historical AdW data coming into GA reports - would be very annoying otherwise.