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High difference between sessions and clicks in Display

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are seeing a significantly higher number of clicks in AdWords than Sessions in Analytics. After reviewing the help found here (https://support.google.com/analytics/answer/1034383?hl=en#discrepancies-in-clicks-and-sessions) and following the troubleshooting of the auto tagging found here (https://support.google.com/analytics/answer/2938246#confirm-autotagging-works) it seems there is a 302 redirect when the https://google-analytics.com/r/collect url is called and the gclid is not being passed to the redirected url.

 

How can I verify and/or test further?

1 Expert replyverified_user

Re: High difference between sessions and clicks in Display

Top Contributor
# 2
Top Contributor
Hi Aaron,

do you mean 307 redirect or 302?

In addition can you seethe gclid present in the URL? If there are redirects active on the site and these strip the gclid param then the collect payload will probably not contain the dl parameter with the gclid appended as the URL has changed. So my best guess would be that the server redirect needs to be adapted so it passes the gclid parameter.

Hope it helps.

Kind regards,
Zorin
Web analyst @ escapestudio.net

Re: High difference between sessions and clicks in Display

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
There are no redirects on my site... the redirect is on Google's URL and is reported as a 302 redirect.

Request URL: https://www.google-analytics.com/r/collect?v=1&_v=j43&a=1464111393&t=pageview&_s=1&dl=https%3A%2F%2F...
Status Code: 302

Re: High difference between sessions and clicks in Display

Top Contributor
# 4
Top Contributor
Nope this redirect will not affect auto tagging in any way.

Kind regards,
Zorin
Web analyst @ escapestudio.net