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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Help understanding my Goal Flow

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# 1
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Hi.

The below Goal Flow describes my Checkout funnel. I am trying to understand if the numbers there are "Users" or "Sessions"

1) The Segment says All Users (100% Sessions) - I don't understand this?

2) If you look down in Step 1 "Cart" - it says 3.1K, is that number Users or Sessions ?

3) Why does "Cart" (on the Green box) say 3.5K, and down in the tables the total is 3.1K ?

 

Thank you very much for clarifying how to properly read and understand this report.

Tom.

 

 

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