1.9K members online now
Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
Guide Me

Google analytics active users vs visitors to my site

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I have google analytics universal active on my shopify website. If I look at 'active users' for one day on google analytics I might see 40 as total number, but yet when I look at the dashboard on my shopify admin area I will see only 4 visitors and it might say 2 are unique. How is this discrepancy between active users and visitors the explained? I would have assumed that an active user who has at least one session on my site would show up as a visitor to my site? I am assuming that it is Google analytics that is driving the visitor number on the shopify site?


1 Expert replyverified_user

Re: Google analytics active users vs visitors to my site

Top Contributor
# 2
Top Contributor
Can you find the information how shopify calculates that number?
GA counts it like this:

Most likely the difference is explained how the number is calculated.
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
Did my answer solve your issue? If yes, please mark it as the ‘Best Answer.’ Otherwise keep on asking.