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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Google analytics. Remaketing. Total add spend. Not just remarketing.

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# 1
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Hi. We use remarketing and I am looking for the total total cost of advertising as result of a conversion from remarketing

 

so not just the remarketing cost

 

but including the initial cost for example for AdWords to get the customer to our site in the first place

 

so instead of cost divided by sales

 

 

 

Google analytics. Remaketing. Total add spend. Not just remarketing.

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# 2
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Hi Sean, 

You need to create custom report using your GA, through Acquisition-> All campaign by selecting date range you can go for advance search and find out your t...