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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Google AdWords conversions much lower than in GA

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# 1
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I'm having an issue with discrepancies between my Adwords and Analytics conversion data. For yesterday in AdWords it says there were only 3 conversions. However in Analytics under the AdWords campaigns report it says there were 16 conversions through my PPC campaigns.The campaigns have only been live for two days so it's not an issue with time lags.


Can anyone help?





1 Expert replyverified_user

Google AdWords conversions much lower than in GA

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# 2
Top Contributor



In AdWords you track a conversion but in Google Analytics you tend to create a goal and those goals are tracked. I would also suggest not to rely on data only for 2 days. Wait for a week, then monitor the stats and compare. Also note that data discrepancies among AdWords and Analytics is common because of the fact that both are different products and work differently. Here you will find more details about the difference how conversions are calculated: