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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Embedded Marketo Forms with Adword Traffic

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We are using Marketo embedded form to collect leads data. We are driving Adwords traffic the website. Problem is all conversions are showing as Direct traffic. 

I did  a test with live AW traffic and in real time GA  it showed the traffic as CPC traffic on confirmation page. But conversion is still showing as Direct traffic.

What should I be looking for to fix this problem?