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Different data in paid/display report in comparison with adwords

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# 1
Visitor ✭ ✭ ✭

A couple a days ago I implemented auto tagging in Adwords and coupled Adwords with Analytics. In total I received 15 clicks in Adwords but the acquisition/paid search report Analytics displays 6 with no bounce rate, avg session duration and so on. If i ran the numbers from the beginning of my adwords account februar it remains 6. 

 

Here are my options because I can't come up with a problem or thing I didn't do:

- Implement manual tagging in Adwords

- Implement the analytics tracking code on the landing page. Is this important to implement for analtyics to track data after a visitor has seen my ad and pressed on it? 

- Other options that I overlooked.

 

I also ran th gclid123 test to test if autotagging was implemented. I receive a 404 error (http://www.intrapreneurshipconference.com/london/gclid=TeSter-123)

 

 

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Marked as Best Answer.
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Accepted by topic author brechtfrissen
July 2016

Re: Different data in paid/display report in comparison with adwords

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# 4
Collaborator ✭ ☆ ☆
Okay so for time period from Monday to Wednesday AdWords show 15 clicks and GA shows 8 Sessions.
This discrepancy can be answered by several possible reasons like invalid clicks, Users closing web page before GA code fires. Users browsing in networks which blog GA code, Users using GA Opt Out addon, Users using Non JS browsers, etc.
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

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Re: Different data in paid/display report in comparison with adwords

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi
The correct URL you should be testing is http://www.intrapreneurshipconference.com/london/?gclid=TeSter-123
and this seems to be working fine.
Now about discrepancies. Does your adwords show 15 clicks and GA shows 6 sessions for same time period?
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Different data in paid/display report in comparison with adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's already a good thing.

About the discrepancies, Adwords gives me 15 clicks from this monday - wednesday. The paid report (acquisition) in GA 8 with no bounce rate etc. But the adwords report in GA gives the exact data.
Marked as Best Answer.
Solution
Accepted by topic author brechtfrissen
July 2016

Re: Different data in paid/display report in comparison with adwords

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Okay so for time period from Monday to Wednesday AdWords show 15 clicks and GA shows 8 Sessions.
This discrepancy can be answered by several possible reasons like invalid clicks, Users closing web page before GA code fires. Users browsing in networks which blog GA code, Users using GA Opt Out addon, Users using Non JS browsers, etc.
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Different data in paid/display report in comparison with adwords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you very much Theniks Smiley Happy

Regards,
Brecht