Analytics
5K members online now
Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
Guide Me
star_border
Reply

Difference between Total - All Enabled Ad Groups and Total-Search?

T G
Visitor ✭ ✭ ✭
# 1
T G
Visitor ✭ ✭ ✭

I came across a peak in activity one day regarding clicks. The total was inordinately high in an individual campaign.

 

I clicked on the campaign and saw a "total - all the enabled adgroups". And then the LARGER total for something called "Total - Search"

 

But I don't understand what "Total - Search" represents?

 

Could someone explain the difference?

 

Thank you! I really appreciate and help.

Re: Difference between Total - All Enabled Ad Groups and Total-Search?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

"Total - Search" row contains all ad data for search campaigns including paused or removed ad groups.
If you change settings from "All enabled ad groups" to "All" the row "Total - all enabled ad groups" will disappear.

 

all-enabled-ad-groups.png