Difference between Total - All Enabled Ad Groups and Total-Search?
I came across a peak in activity one day regarding clicks. The total was inordinately high in an individual campaign.
I clicked on the campaign and saw a "total - all the enabled adgroups". And then the LARGER total for something called "Total - Search"
But I don't understand what "Total - Search" represents?
Could someone explain the difference?
Thank you! I really appreciate and help.
Re: Difference between Total - All Enabled Ad Groups and Total-Search?
"Total - Search" row contains all ad data for search campaigns including paused or removed ad groups.
If you change settings from "All enabled ad groups" to "All" the row "Total - all enabled ad groups" will disappear.