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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Details about Policy requirements for Google Analytics Advertising Features

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I am an advertiser - and not a publisher - and I would like to use the remarketing functionality in AdWords using Analytics. Thus I am supposed to integrate a policy on my website, as reported here https://support.google.com/analytics/answer/2700409?hl=en&utm_id=ad

 

The thing is I cannot understand very well what these three features refer to:

 

  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

What are they exactly? To me they seem like features for publishers and not for advertisers. Is that correct? In that case, I would not use them - and would not include them within my policy. 

 

Thanks a lot!