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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Data missing in AdWords data in Analytics

Badged Google Partner
# 1
Badged Google Partner



I have troubles in one of my client's analytics account. I wanted to optimize remarketing campaing in AdWords with the help of Analytics data in Acquisition -> AdWords -> Display Targeting.


As matter of fact, I also do not have any data in Shopping Campaigns report. In Search Queries and Keywords report I have data, but there is only one item - not set.


I Campaings report I have campaigns + data, but when I go to Ad Groups tab, there is also not-set.



Now before you ask: I have Ad groups, Keywords, Display network campaigns in my AdWords account. I also have auto-tagging ON in my AdWords account, so I do no really understand, what else might be the problem.


I'd be thankful for any ideas.


Best regards,



1 Expert replyverified_user

Re: Data missing in AdWords data in Analytics

Top Contributor
# 2
Top Contributor
Hi Alex,

first check if (a) your Analytics property + view are correctly linked to the AdWords account of intererest (b) there aren't any redirects on landingpages resulting in a loss of gclid URL parameter.